Pat Humphrey - PRINCIPAL

MEDIA CONNECTION, INC. - established in 1990
Media Planning Buying, Research & Billing

TV                          Newspaper               Cable
Magazine               Radio                        Internet
Outdoor                  Direct Mail              Yellow Pages

Media Connection, Inc., is an independent professional contract service which develops in-depth strategic Planning, Buying and Consulting . Media Connection delivers creative media recommendations through advertising plans and buys while staying within client budget allocations. Full media plans can be delivered at local, regional or national levels though our many media vendors.

As principal of Media Connection, Inc., I have extensive experience on both the agency and client sides of the business.  As a Media Planner/Buyer/Director of Broadcast with Ogilvy and Mather from 1973-1985 working for David Ogilvy, I learned to research all media options available and to develop good relationships with the media to facilitate the best, most cost effective execution.  My years as the media manager for Upton's Department Stores equipped me to understand the traditional and non-traditional marketing  needed to create and maintain brands today.

Operating today as an independent professional contractor, clients benefit from my hands on approach and my vast experience in both the agency side and retail side of the media industry.  I have negotiated advertising buys and plans for local, regional and national clients for over 30 years.  With experience working with Corporate, Retail and Business to Business clients I have created in-depth strategic media plans which outline placement, buying and measurement objectives.

“Experience as a 'client' elevated my understanding of which media can best address an organization's objectives and achieve the best return for their advertising investment.”

I have a track record of successful campaigns, businesses and relationships.  A few individuals who vouch for the successes I helped them create are as follows:

Click on the companies below to read case study highlights: 

Media Connection, Inc
Alpharetta, Georgia  30009

phone:   770.609-6165
e-fax:     678-279-7371
e-mail:  pat@pathumphrey.com